Jeffery Smith
By kaleandflax
As a marketing executive with over 20 years of experience, he specializes in transforming brands and creating strategies that blend data-driven insights with the art of storytelling. Currently leading global marketing at Discogs, he’s redefined its brand, integrated cutting-edge digital strategies, and fostered partnerships that connect deeply with music lovers and collectors worldwide.
His leadership philosophy—be kind, be curious, be courageous, move forward — guides how he mentors high-performing teams, instill a culture of organizational health, and deliver results that matter. Grounded in principles like Radical Candor and Blue Ocean Strategy, he focuses on innovation, personalization, and creating new spaces that drive growth and relevance.
A passionate advocate for music and vinyl culture, he believes in building brands that resonate emotionally and culturally. Whether navigating modern advertising landscapes, fostering community engagement, or championing creative risks, he’s relentless in pushing boundaries and inspiring bold ideas.